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Atkins Nutritionals

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By: Sean Moloughney

Editor, Nutraceuticals World

Atkins Nutritionals, which championed a dieting craze that made millions of Americans shun bread and other carbohydrates, wants a do-over. As the low-carb fad fades, Atkins has altered its “net carbs” method by using parts of the latest trend from Europe—a glycemic index diet—to target U.S. food companies for products bearing the new “net Atkins count” seal. The new label has appeared on Atkins nutrition and breakfast bars since January. Atkins says the method more accurately gauges a dieter’s blood sugar response to foods, and subsequent weight gain, and is far more precise than the net carbs subtraction method.

—Reuters, 3/23/05

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